Project 04
Tiny Tails, Dog Accessories
Branding, Visual Identity, Illustration & Mascot, Packaging
Project Brief
Tiny Tails Dog Accessories is a playful, pet-centric brand offering stylish accessories for small dogs. The goal was to create an identity that feels joyful, expressive, and instantly recognisable — a visual system that delights both dog owners and the wider community.
Duration
Brand Identity Build
Stack
Illustrator, Photoshop
Services
Brand Identity, Illustration, Mascot Design, Packaging Design
Character-led visual identity
Playful packaging system
Designed for multi-touchpoint use
Project Overview
The challenge was to create a brand identity for Tiny Tails that captures the fun, personality and joy of small dogs while remaining flexible enough to work across packaging, illustration, and touchpoints like social media and print. The identity needed to be memorable without feeling childish or generic.
Our Approach
We built a cohesive visual system rooted in expressive illustration, warm colour, and character-driven design. The identity combines playful mascots, clear typography, and a flexible colour palette to create a vibrant, engaging brand presence that works seamlessly across packaging, collateral and digital formats.
