Project 03

Project 03

Project 03

Mr Mochi, Mochi Donuts

Branding, Visual Identity, Illustration & Mascot, Packaging
Project Brief

Mr. Mochi Mochi Donuts is a playful artisanal dessert brand rooted in joy, flavour, and memorable experiences. The goal was to create a visual identity that feels as delightful and expressive as the product itself — a brand that invites smiles and stands out in a crowded specialty food space.

Duration

2 months

Stack

Illustrator, Photoshop

Services

Brand Identity, Illustration, Mascot Design, Packaging

Character-driven visuals
Character-driven visuals
Character-driven visuals
Memorable brand identity
Memorable brand identity
Memorable brand identity
Standalone shelf presence
Standalone shelf presence
Standalone shelf presence
mochi donuts, mochi, donuts, australia, character design, mascot design, illustration, bold, logo
mochi donuts, mochi, donuts, australia, character design, mascot design, illustration, bold, logo
mochi donuts, mochi, donuts, australia, character design, mascot design, illustration, bold, logo

Project Overview

Project Overview

Project Overview

The challenge was to craft a brand identity that expresses the playful, cultural spirit of Mr. Mochi (mochi donuts) while creating a unique visual voice that feels approachable, tasty and joyful across packaging, signage, and digital assets.

Our Approach

Our Approach

Our Approach

We built a character-led visual system grounded in expressive illustration, bold colour and joyful shapes. The identity draws inspiration from the product’s playful nature and cultural references, resulting in mascot elements, pattern systems and typography that feel cheerful and thoughtfully designed for multi-channel application — from packaging to signage and social content.
mochi donuts, mochi, donuts, australia, character design, mascot design, illustration, bold, logo
mochi donuts, mochi, donuts, australia, character design, mascot design, illustration, bold, logo
mochi donuts, mochi, donuts, australia, character design, mascot design, illustration, bold, logo
mochi donuts, mochi, donuts, australia, character design, mascot design, illustration, bold, logo
mochi donuts, mochi, donuts, australia, character design, mascot design, illustration, bold, logo
mochi donuts, mochi, donuts, australia, character design, mascot design, illustration, bold, logo
mochi donuts, mochi, donuts, australia, character design, mascot design, illustration, bold, logo
mochi donuts, mochi, donuts, australia, character design, mascot design, illustration, bold, logo
mochi donuts, mochi, donuts, australia, character design, mascot design, illustration, bold, logo
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