Project 05

Project 05

Project 05

Smile Safari, Dental for Kids

Branding, Visual Identity, Illustration & Mascot, Fun Graphics
Project Brief

Smile Safari is a paediatric dental clinic brand designed to transform the experience of visiting the dentist into something joyful and reassuring for kids and their families. The goal was to create a visual identity that feels playful, warm and engaging — building trust and ease through character-led design and friendly visuals.

Duration

4 - 6 Weeks

Stack

Illustrator, Photoshop

Services

Brand Identity, Mascot & Illustration, Fun Graphics

Playful, approachable identity
Playful, approachable identity
Playful, approachable identity
Child-friendly visual system
Child-friendly visual system
Child-friendly visual system
Flexible for print & space design
Flexible for print & space design
Flexible for print & space design
smile safari, dental for kids, dental, illustration, character design, mascot design
smile safari, dental for kids, dental, illustration, character design, mascot design
smile safari, dental for kids, dental, illustration, character design, mascot design

Project Overview

Project Overview

Project Overview

The challenge was to create a brand identity that makes dental visits feel less intimidating and more joyful for children and families. The brand needed to communicate care, comfort, and fun while still feeling professional and trustworthy in a clinical context.

Our Approach

Our Approach

Our Approach

We built a character-led identity system rooted in playful illustration, bold colour and friendly typography. A central mascot concept was developed to make the brand feel welcoming and relatable. The visual language was designed to work across signage, fun graphics, print collateral and digital touchpoints, turning every interaction into a reassuring, joyful experience.
smile safari, dental for kids, dental, illustration, character design, mascot design
smile safari, dental for kids, dental, illustration, character design, mascot design
smile safari, dental for kids, dental, illustration, character design, mascot design
smile safari, dental for kids, dental, illustration, character design, mascot design
smile safari, dental for kids, dental, illustration, character design, mascot design
smile safari, dental for kids, dental, illustration, character design, mascot design
smile safari, dental for kids, dental, illustration, character design, mascot design
smile safari, dental for kids, dental, illustration, character design, mascot design
smile safari, dental for kids, dental, illustration, character design, mascot design
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