Project 06

Project 06

Project 06

Bagel Shack, Bagel Bakery

Branding, Visual Identity, Illustration & Mascot, Packaging Design
Project Brief

The Bagel Shack is a neighbourhood bagel shop that wanted an identity as fresh, inviting, and memorable as its product. The goal was to create a visual brand that feels friendly, authentic, and ready to stand out on packaging, signage and social touchpoints.

Duration

2 months

Stack

Adobe Illustrator, Adobe Photoshop

Services

Brand Identity, Illustration, Mascot Design, Packaging

Character-driven visuals
Character-driven visuals
Character-driven visuals
Memorable identity system
Memorable identity system
Memorable identity system
Packaging and environmental design
Packaging and environmental design
Packaging and environmental design
bagel shack, bagel, cafe, bakery, business, logo, brand identity, illustration, mascot design, character design
bagel shack, bagel, cafe, bakery, business, logo, brand identity, illustration, mascot design, character design
bagel shack, bagel, cafe, bakery, business, logo, brand identity, illustration, mascot design, character design

Project Overview

Project Overview

Project Overview

The challenge was to create a brand identity for The Bagel Shack that feels authentic, warm, and playful — reflecting the handcrafted nature of the product while giving the shop a recognisable visual voice. The identity needed to work seamlessly across packaging, signage, menus and digital touchpoints.

Our Approach

Our Approach

Our Approach

We developed a cohesive visual system built around expressive illustration, approachable typography, and a warm colour palette that evokes friendliness and craft. Mascots and playful graphic elements were introduced to give the brand personality, while packaging and environmental graphics were designed to elevate the overall customer experience.
bagel shack, bagel, cafe, bakery, business, logo, brand identity, illustration, mascot design, character design
bagel shack, bagel, cafe, bakery, business, logo, brand identity, illustration, mascot design, character design
bagel shack, bagel, cafe, bakery, business, logo, brand identity, illustration, mascot design, character design
bagel shack, bagel, cafe, bakery, business, logo, brand identity, illustration, mascot design, character design
bagel shack, bagel, cafe, bakery, business, logo, brand identity, illustration, mascot design, character design
bagel shack, bagel, cafe, bakery, business, logo, brand identity, illustration, mascot design, character design
bagel shack, bagel, cafe, bakery, business, logo, brand identity, illustration, mascot design, character design
bagel shack, bagel, cafe, bakery, business, logo, brand identity, illustration, mascot design, character design
bagel shack, bagel, cafe, bakery, business, logo, brand identity, illustration, mascot design, character design
smile safari, dental for kids, dental, illustration, character design, mascot design
Branding, Visual Identity, Illustration & Mascot, Fun Graphics

Smile Safari, Dental for Kids

Previous
smile safari, dental for kids, dental, illustration, character design, mascot design
Branding, Visual Identity, Illustration & Mascot, Fun Graphics

Smile Safari, Dental for Kids

Next
smile safari, dental for kids, dental, illustration, character design, mascot design
Branding, Visual Identity, Illustration & Mascot, Fun Graphics

Smile Safari, Dental for Kids

Previous