Project 02
Hendrikx, Golf Accessories
Branding, Visual Identity, Illustration & Mascot, Brand Guidelines
Project Brief
Hendrikx Golf Accessories is a modern golf brand focused on elevating everyday golf essentials through thoughtful design and strong visual identity. The goal was to create a brand that feels premium, confident, and timeless, while still remaining approachable and rooted in the culture of the sport.
Duration
4–6 weeks
Stack
Illustrator, Photoshop
Services
Brand Identity, Illustration, Mascot Design
Premium brand positioning
Character-led identity
Print and packaging ready
Project Overview
The challenge was to create a strong visual identity for a golf accessories brand that feels refined, confident, and recognisable across both physical and digital touchpoints. The brand needed to stand out in a traditionally conservative market while still respecting the heritage and craftsmanship associated with golf and adding a touch of modernism.
Our Approach
We focused on building a clear and cohesive identity system rooted in simplicity, consistency, and character. The visual language was designed to feel timeless yet modern, combining strong typography, subtle illustration, and carefully considered brand details. Every element was created to work seamlessly across packaging, apparel and brand collateral.
