Project 02

Project 02

Project 02

Hendrikx, Golf Accessories

Branding, Visual Identity, Illustration & Mascot, Brand Guidelines
Project Brief

Hendrikx Golf Accessories is a modern golf brand focused on elevating everyday golf essentials through thoughtful design and strong visual identity. The goal was to create a brand that feels premium, confident, and timeless, while still remaining approachable and rooted in the culture of the sport.

Duration

4–6 weeks

Stack

Illustrator, Photoshop

Services

Brand Identity, Illustration, Mascot Design

Premium brand positioning
Premium brand positioning
Premium brand positioning
Character-led identity
Character-led identity
Character-led identity
Print and packaging ready
Print and packaging ready
Print and packaging ready
golf accessories, golf, golf brand, brand identity, illustration, mascot design, character design
golf accessories, golf, golf brand, brand identity, illustration, mascot design, character design
golf accessories, golf, golf brand, brand identity, illustration, mascot design, character design

Project Overview

Project Overview

Project Overview

The challenge was to create a strong visual identity for a golf accessories brand that feels refined, confident, and recognisable across both physical and digital touchpoints. The brand needed to stand out in a traditionally conservative market while still respecting the heritage and craftsmanship associated with golf and adding a touch of modernism.

Our Approach

Our Approach

Our Approach

We focused on building a clear and cohesive identity system rooted in simplicity, consistency, and character. The visual language was designed to feel timeless yet modern, combining strong typography, subtle illustration, and carefully considered brand details. Every element was created to work seamlessly across packaging, apparel and brand collateral.
golf accessories, golf, golf brand, brand identity, illustration, mascot design, character design
golf accessories, golf, golf brand, brand identity, illustration, mascot design, character design
golf accessories, golf, golf brand, brand identity, illustration, mascot design, character design
golf accessories, golf, golf brand, brand identity, illustration, mascot design, character design
golf accessories, golf, golf brand, brand identity, illustration, mascot design, character design
golf accessories, golf, golf brand, brand identity, illustration, mascot design, character design
golf accessories, golf, golf brand, brand identity, illustration, mascot design, character design
golf accessories, golf, golf brand, brand identity, illustration, mascot design, character design
golf accessories, golf, golf brand, brand identity, illustration, mascot design, character design
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