Project 01
The Woof Gang, Walking Service
Branding, Visual Identity, Illustration & Mascot, Brand Guidelines
Project Brief
The Woof Gang is a small-dog walking service offering fun, off-leash adventure walks while owners are at work. The goal was to create a brand that feels warm, playful, and trustworthy, while standing out through character-led visuals and a strong sense of personality.
Duration
4 - 6 Weeks
Stack
Illustrator, Photoshop
Services
Brand Identity, Illustration, Mascot Design
Character-led branding
Community-focused identity
Packaging ready visuals
Project Overview
The challenge was to build a brand identity that reflects joy, care, and trust, while capturing the playful energy of small dogs and their daily adventures. The brand needed to appeal to busy dog owners looking for peace of mind, while still feeling fun, friendly and full of heart.
Our Approach
We developed a creative direction rooted in warmth, playfulness, and character. The identity system combines expressive illustration, friendly typography, and a soft yet modern colour palette. Every element was designed to feel approachable and joyful, while remaining consistent and scalable across packaging, print, and digital touchpoints.
