The Bagel Shack
Food
Branding
New York City
2024
The Bagel Shack is your go-to bagel and coffee shop, serving up the freshest, yummiest bagels to fuel your morning runs. Whether you're grabbing a quick bite or sipping on your favorite brew, they make sure every bite is warm, satisfying, and made with love.



Summary
Our goal in branding The Bagel Shack was to create a fun, inviting, and playful identity that captures the warmth and joy of freshly baked bagels. To bring the brand to life, we designed a cute and charismatic mascot, making The Bagel Shack feel more like a friendly, familiar spot where every visit is a treat.
Solutions
Challenge
At The Bagel Shack, their mission is simple: to become the #1 bagel shop in New York City by serving up the freshest, most delicious bagels alongside the perfect cup of coffee. They're committed to quality, flavour, and a fun, welcoming experience, making every visit feel like a bite of NYC’s best.

