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Tiny Tails

Dog Accessories

Branding

Switzerland

2025

Tiny Tails is a passion project, inspired by small dogs and their unique needs. The name reflects their small size, placing what they love at the centre of their brand. It all started with crafting leashes for their toy poodle, Lou, after struggling to find lightweight, safe, and stylish options, and grew into a desire to create better-fitting accessories for small dogs.

Summary

Our goal was to create a brand identity to be fun and enjoyable while maintaining a fashionable and stylish aesthetic. It had to be versatile enough to integrate seamlessly into products, such as through embroidery or packaging prints, and easy to recognise and memorable. We wanted to create the branding so it stood out from the competitors and was vibrant and had a distinctive look.

Solutions

Challenge

Their mission is to create accessories for small dogs that not only look good but actually fit well.

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