Silly Sausages
Food
Branding
United States
2025
Silly Sausages started with a simple belief: food should be as fun as it is delicious. They were tired of serious, overdone gourmet food experiences and wanted to bring back the joy of eating something that makes you smile from the first bite. Their hotdogs are loaded with flavour, personality, and a little bit of attitude — just like our mascot duo. From cheeky banter to over-the-top toppings, Silly Sausages is here to prove that life tastes better when you don’t take it too seriously.
Summary
Our goal was to create a visual identity that is bold, playful, and instantly recognisable, reflecting the fun and cheeky personality of Silly Sausages. Through retro-inspired typography, vibrant diner-inspired colours, and our dynamic mascot duo, we aimed to make every touchpoint — from packaging to signage to social media — a joyful, memorable experience that captures the brand’s spirit: hotdogs with attitude, served with a smile.
Solutions
Challenge
The mission is to serve up unforgettable hotdogs with bold flavours and a playful spirit, creating a food experience that makes people laugh, share, and come back for more.
