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Mr Mochi

Mochi Donuts

Branding

Australia

2023

Mr. Mochi is all about bringing the delicious fusion of American doughnuts and Japanese mochi to life! Also known as poi mochi, these treats combine the best of both worlds—fluffy, moist, and perfectly chewy.

Summary

Our goal was to design a brand identity that draws inspiration from Japanese culture without being overly traditional. We wanted it to feel fun, playful, and visually engaging—something that instantly catches the customer’s eye and reflects the joy of indulging in a mochi donut.

Solutions

Challenge

Their mission is to build a brand with multiple locations across major Australian cities, making mochi donuts a go-to indulgence for everyone.

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