Mr Mochi
Mochi donuts are also known as Poi Mochi. They are fusion pastry crossing traditional American donuts and Japanese mochi. Clients vision for Mr Mochi is to create a multiple outlets that will service major cities in Australia.
Location
Australia
Package
The Stand - Out Package + extra add-ons
M letter was created to give impression as if someone has bitten off the top of it. It added a fun vibe to the logo and the brand itself.
The O letter was created as a shape of a mochi donut. It adds playfulness and exclusiveness to the brand.
Big and bold typography customised it to fit the brand. It felt and looked awesome with the brand name and represents it well too!
The submark is made out of the main logo to represent both MR and MOCHI. An extra element such as glaze on top of the letter gives a great representation of Mr Mochi donuts!
The brandmark was created with two options. Used Mr Mochi's mascot so that it would be well recognisable in the long run.
