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Angels & Tomboys

Angels and Tomboys is a plant-based beauty and body-care company targeting girls ages 7-14 to assist them in establishing healthy habits at an early age. They sell products such as face wash, face masks, face serums, body wash, lotion, body spray, soap, bath soaks, body oils, shampoo, conditioner and deodorant; made with natural ingredients, free from harsh chemicals and are vegan-friendly.

Location

USA

Package

The Level-Up Package

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The script font represents the "girly" side of the brand.

The letters that wrap around each other represent inclusiveness for the brand.

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The word TOMBOYS has been created in bold typography to show the energy, playfulness and represent "tomboy-ish" side of the brand.

The primary logo can also be used as a sticker or just an alternative.

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Used the submark logo for the middle so it would be a symbol that's more recognisable in the long run.  

Submark logo was created by adding first letters from Angels and Tomboys. They're connected to create inclusivity as well as to show how fun the brand is. 

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